Reply With Quote
marathi sultan
Trailer nu titles idanam.....Bengali ano Marathi aano Punjabi Aano ennonnum manasilakoolaaaOriginally Posted by kandahassan
MAMMOOTTY AKKI VIJAY PRABHAS YASH
marathi sultan
BENGALI MOVIE ' KHAWTO'
BENGALI MOVIE ' ZULFIQAR '
<strong>
visakh r liked this post
Kandante Thread.. Sure shot BB
Is love just a never ending dream....?
Bengaliyil liplock thudangi.
Dry run post big ticket films in the Marathi industry
Dry run post big ticket films in the Marathi industry
Every once in a while, a Marathifilm releases that makes cine-goers take notice, critics and celebs sing praises and cash registers ring. Soon, talks about Marathi industry being content-driven and the next-big-thing resurface. This, combined with praises from all corners, send the film's producers home happy, and the cast and crew content. Then comes the lull; a period when the critically acclaimed, high grosser's charm has evaporated. This is a time when the predecessor has set high standards in terms of marketing, reach and earnings and the following films fail to even come close to the benchmark.
It took Sairat's release at the end of April to put focus back on the local film industry. The film not only earned critical acclaim but also smashed BO records and went on to collect upwards of `80 crore during its golden run. Such was the effect of the film, that some filmmakers postponed their releases from May to June. From the end of April to the first fortnight of July, only the Nagraj Manjule directorial has been able to cook up a storm. Otherwise, the period saw a general lull in terms of response and collections for Marathi films.
Aamir, Irrfan and many Bollywood stars praise ‘Sairat’
04:17
A common trend?
Such a trend has become commonplace in the Marathi industry over the last few years and 2016 is no different. The year started with a bang, as the Nana Patekar starrer 'Natsamrat' hit screens on the New Year Day. Coming from a production house that has become synonymous to King Midas in the Marathi industry, there were high expectations and it matched them to become the highest grosser then. Only one other Marathi film, Mohar, dared to release on the same day and, as expected, it was overshadowed by the big film. The following releases didn't really take off and only 'Poshter Girl', 'Rangaa Patangaa' and 'Phuntroo' (to some extent) managed to create some buzz on the film circuit. This has been true for the last few years as well and many insiders attribute it to the large number of releases. "On an average, 120 films release on the 52 weekends of the year. This leads to clashes and clutter at the BO and nobody stands to gain," says director Ravi Jadhav. A reliable source from the industry adds, "52 films and 125 releases; you do the math. It is only the distributor who benefits out of these. No matter how bad a film is, a distributor earns Rs 3-5 lakh behind each one."
Why Nana awaits Shriram Lagoo’s feedback on 'Natsamrat'
00:58
Aggressive marketing is the key
From no marketing to at least some of it, Marathi films have finally accepted the fact that promotional activities are a necessity for taking your films to the viewers. Unfortunately, the current strategies and level of activities isn't enough for a film to get noticed. Ravi says, "There's a pattern in the marketing plan. You arrange a few press conferences; visit some temples and educational institutes, and the likes. Plus, you start all this a month before the release. It doesn't work that way." According to the 'Timepass' director, a good marketing plan is the one that is executed since the time a film's production is through.
Does a big studio backing matter?
The opinion on this one is divided. Of course a big studio ensures repeat audience, more money and ease of reach through its established channel. Producer Vivek Kajaria opines, "Be it the Marathi or Hindi industry, it's a fact that studio-backed films do well. A big studio has money to spend; individual producers like us don't. If we think of marketing our film the way studios do, we will end up paying more for the publicity expenses than the actual budget of the film." But there's an alternative. "If you can't put in money, start marketing the film well in advance and make use of social media the most. It is cost-effective and targets the young audience," shares Kajaria.
On the contrary, producer and marketing consultant Amit Bhanushali feels that a big-banner association is not important as compared to the content of the film.
Content rules; always and forever
"The Marathi industry is based on content-oriented films but for each brilliant film, there are five films that lack good content," says Bhanushali. According to him, 80 per cent of a film's failure depends on bad content and 20 per cent on lack of marketing. His point might stand true if take the example of the recently released 'Ekk Albela' which failed to hit the right notes despite having been marketed entirely as Vidya Balan's Marathi debut, primarily because it was not high on content.
Ravi adds, "There are around five producers who have been consistently making good films. They know what works and what not. Today, there are so many entertainment options that watching a film is no more a priority. At such a time, makers need to convince the audience to come and watch their film."
Vidya Balan to play Geeta Bali in her debut Marathi film
00:32
The distributors' game
According to sources, the distributors control the 'hit or flop' game, depending on the response a film gets over the release weekend. "Distribution is no child's play," feels Kajaria. He adds, "A lot of focus needs to be put on distribution of films because as of now, many producers are unaware of how it works." Ravi feels otherwise though. He says, "More than marketing or distribution, a film's success depends on you producers. After all, they are the ones who chose your marketing, PR and distribution teams."
It's all about reach, promotions and originality
Reportedly, there are about 10 films being shot in the Solapur. The reason, you ask? Well, the consensus is 'if Sairat (which was shot in the region) can become a hit, these films will too'. Ultimately, it all zeroes down to three things; you should know the pulse of the audience and ensure your film reaches them, then there has to be novel ways of promoting the film and finally, the film has to have good content. The makers who have understood these 'bare essentials', are bound to see profits flowing in. Otherwise, there will always be bad films after good ones and those will end up deterring the viewers who come with the hope of watching something meaningful and entertaining.
Only a few people have control over scheduling shows, which affects us. The money an individual producer can put in is limited. Our entire budget is less than just a big banner's marketing budget.
— Dr Mohan Agashe, actor-producer
Astu- So Be It: Movie trailer
03:18
Stay updated on the go with Times of India News App. Click here to download it for your device.
